Surrey-based ESP, whose clients include the 31 strong Crown Group, have responded to the opportunity to market their clubs’ tee times via One Golf Network’s partner websites.

By uploading your tee times to the powerful One Golf Network central database, it is possible to market your club across a network of partner websites whilst ensuring you remain in complete control.

By creating an interface with One Golf Network, ESP are able to ensure that their clubs can take advantage of marketing their tee times across the growing network of partner websites including EGU Golf Central and Telegraph online, and onto the two million plus golfers who are increasingly using the internet to book their golf.

It’s not only ESP client clubs who can market their tee times online through One Golf Network. All clubs can have their tee times included and have the choice of three ways to participate: through EGU Golf Central, by choosing Golf Club Network to host their club website or by adding the One Golf Network tee time software to their club website. More details can be found at www.onegolfnetwork.co.uk.

ESP Managing Director, David Ross, commented “The proportion of tee times our customers are selling online is rising fast and we want to ensure our clubs can take advantage of the additional marketing opportunities One Golf Network creates whilst retaining all the benefits and ease of use of our proven tee sheet management software. ”

John Petrie, Chief Executive of the English Golf Union, stated “I’m delighted that ESP have chosen to support One Golf Network – this is an important step forward in allowing our member clubs to maximise green fee revenues and make it easier for all those golfers who want to arrange their golf online.”

Gemini Network Media’s Managing Director, Jane Carter, added “Every club has tee times that are neither sold to visitors nor used by members. We are creating powerful marketing channels with the EGU, our partners and independent software vendors such as ESP to sell these tee times and boost club revenues.”

Online bookings have been embraced by the golfer this year, with more clubs choosing to use ESP’s online booking portal to sell their tee times online. Using the online booking portal has many benefits; providing an online booking system improves service to your members whilst increasing productivity at the club. Online Promotion Codes also allows targeted marketing – a predefined set of rules checks that validity of the code, which automatically applies the promotional price before the payment is made.

In 2008, ESP made some changes to your system so that the revised VAT rate was applied automatically on the 1st December. This was done without affecting your business operation and did not change any of your VAT inclusive prices.

If we made this change for you, your Elite Management System will automatically revise the VAT rate on 1st January 2010 to 17.5%, and will not alter your VAT inclusive prices.

Please remember that the VAT Rate is due to change, and calculate price changes accurately. Your Elite Management System is a real-time system and calculates VAT at the current prevailing rate.

As well as running a large number of social events, the club also runs a busy fixture list; using the Elite Management System means that member of the club’s administration staff knows which way the wind blows and can easily lay their hands on the information that they need without the need to refer to numerous diaries or spreadsheets.

To complement the opening of its brand new clubhouse, which encompasses Golf, Leisure & Spa, and Heythrop Park has chosen ESP’s Elite Golf Management System to manage its operation.

The Elite Golf Management System is used to manage an 18 hole golf course and buggies, Golf and Spa merchandise, 4 personal trainers, and leisure classes, 3 treatment rooms and 3 therapists in the spa with over 25 treatments. Patrons of the club house bar who are staying in the main hotel will be able to charge their bill to their room accounts.

Our move to the bunker bolsters our position within the online booking system market place. We have some additional functionality lined up for 2010 – the ability to book your hotel rooms online will feature heavily.

If you haven’t considered online bookings yet, here are a couple of pointers to why it’s a good idea.

• A flat monthly rate and that’s it. So if your green fee costs £25.00, that’s what you get, not cut down by a 20% third party commission.

• Your website is where golfers can book – if your website is working well within Google, chances are golfers will book through your site.

• If you let a third party market your tee times, they can’t be giving your tee times the highest priority.

• Don’t keep the Card Security Code (the 3 digit code on rear of card). Websites that do are operating outside of Visa & MasterCard’s rules.

The historic Rockliffe Hall itself, which has a rich heritage that dates to 1863, has been carefully restored and houses ten exquisite bedrooms. An additional 61 rooms has been built alongside. A challenging 18 hole golf course sits behind the new complex which houses a brand new leisure centre and spa resort.

Rockliffe Hall chose the Elite Resort Management System, which interfaces to a myriad of other systems. These systems includes a link with TechnoGym, Salto Room Cards, Tiger telephone systems; the links ensure that when a guest checks in, they are instantly recognised throughout the resort using a single proximity card.

Its owners recently took its operation back in house and sought a new system to manage the entire operation including member administration, access control, food & beverage, as well as golf and leisure activity bookings. Elite was chosen and was installed in January ready for the impending golf season.

* Portal Opening & Closing times - use to reduce the advantage of online booking to make it fairer for those without an internet connection

* Variable availability based on membership type - set online booking availability based on the membership type allows Gold members to book times before Silver members.

* Book Supplementary activities - it is now possible to book buggies and other hire items online at the same time as tee times.

* Promotion Codes - publish a promotion code on your adverts to entice online bookers to your site. The promotion code will work within a date range, and uses specific booking rules to validate whether it is applicable or not.

* Lessons & Events - it is now possible to book lessons & events as well as tee times.

* Other Activities - Clubs wishing to book Lessons, F&B events or Leisure Activities can do so as well as Tee Times, all from within the same portal.

The new module turns a corner in integrated solutions; now it is possible for an operator to make a single reservation for a room, spa treatment, and leisure class or tee time without the need to login to four or five different reservation systems.

Since installing the Elite system, NWL have twice made use of the online booking system; this year more bookings were made online - the trend shows that next year there may not be a need for a call centre at all.